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Disrupting Markets 101, Lessons Learned from MaxAB & Kenzz with Nael Shaker & Omar Sallam (Arabic)

  • Writer: Omar Sallam
    Omar Sallam
  • Dec 19, 2023
  • 2 min read

Updated: Dec 28, 2023


Join Nael Shaker & Omar Sallam as they discuss how product management helps disrupting underserved markets and industries through reflecting on their journeys in two of Egypt’s best and most popular technology startups MaxAB (MaxAB is innovating the wholesale market, providing retailers with one place for on-demand delivery, finance solutions, and other value-added services securing $40M in Pre-Series B) & Kenz (E-commerce platform bringing shopping to the mass market in Egypt and MENA, raising $3.5M in seed fund)


Key Takeaways:

  1. What is the definition of a “disreputable” market

  2. Building trust & being truly customer-centric is the most efficient and effective way of a successful disruption

  3. Competitive Analysis & Benchmarking


00:00 - Introduction

01:10 - What does “0-1 Product” mean?

02:00 - What does “Disrupting Markets” mean?

04:30 - Challenges for Product Managers/Founders

06:20 - First Steps to Disruption

10:17 - Being Close to Customer in MaxAB’s Culture

14:25 - Disrupting Behaviours by Educating Customers

20:20 - Building Trust to Maximize Adoption

31:35 - Creating a Playbook & Discovering Benchmarks

36:45 - There is Always Space for Customer Delight

41:00 - Don’t Look Down, Take a Look at Other Markets


Nael Shaker is a product leader with significant experience in product management and operations at early-stage e-commerce startups, he truly enjoys the hustle of the startup world. Having been one of the first product managers and early employees at multiple companies, he has been deeply involved in taking ideas from 0 to 1.


Omar Sallam is a Product Evangelist with over 14 years of notable experience building great tech products around the world for the likes of Booking.com and Delivery Hero among others. Omar has also lent his talents to others as a Product Mentor, Speaker and Evangelist at different conferences, platforms and educational institutions and he is the host of The Product.Live.

Connect with Omar on LinkedIn: https://www.linkedin.com/in/omarsallam


Stay tuned, to The Product.Live




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