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Beyond the Basics: Psychological Insights in Product Management with Iman ElNashar (Arabic)

  • Writer: Omar Sallam
    Omar Sallam
  • Aug 16, 2024
  • 2 min read



In this episode of our podcast, join us as we delve into the world of product management with Iman ElNashar. From her own career journey to the broader frameworks of product management, Iman shares comprehensive insights that span the technical and psychological aspects of the field. The discussion evolves into an in-depth exploration of the psychological factors that influence product management, including the creation of a productive, safe, and healthy workplace and understanding customer psychology. Whether you're a novice or a seasoned product manager, this episode offers valuable perspectives on nurturing team environments and empathetically connecting with customers to enhance product development.

3 Key Takeaways: 

  1. Integrating Psychology in Product Management: Learn how psychological principles can enhance understanding of both customer behavior and team dynamics, leading to more effective product strategies.

  2. Creating a Supportive Work Environment: Discover the importance of fostering a healthy, safe, and productive workplace to boost creativity and productivity among product teams.

  3. Customer-Centric Product Design: Gain insights into how a deep understanding of customer psychology can drive the development of products that not only meet but exceed user expectations.

Iman loves turning chaos into structure, believing that there is creativity in chaos and standard in structure. Lucky enough to work on what I love most, building and transforming digital products and teams, knowing that people are any entity's greatest assets. Her greatest reward is building successors and seeing product teams grow tall and steady. She is currently looking after the digital commerce platforms and teams of eXtra - currently serving the great team responsible for building eXtra’s digital products and experiences, setting the product strategy, product development and delivery strategy, user experience, innovation, content, and analytics. Connect with Iman on LinkedIn: https://www.linkedin.com/in/inashar/

Omar Sallam is a Product Evangelist with over 15 years of notable experience building great tech products around the world for the likes of Booking.com and Delivery Hero among others. Omar has also lent his talents to others as a Product Mentor, Speaker and Evangelist at different conferences, platforms and educational institutions and he is the host of The Product.Live. Connect with Omar on LinkedIn:  https://www.linkedin.com/in/omarsallam  


Stay tuned, to The Product.Live



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